01 Sugar control trend and market
In fact, sugar is one of the necessary ingredients for the human body, but too much sugar intake will also bring many harms to the human body:
1) Convert to fat, which leads to complications, such as diabetes, hypertension and hyperlipidemia.
2) Excessive stimulation of insulin secretion by islet β cells leads to impaired insulin secretion. function of islet cells, resulting in impaired blood glucose regulation mechanism and induced diabetes.
3) Easy to produce too much gastric acid, causing gastritis.
4) Lead to metabolic disorders, weakened immune system disease prevention ability.
It is imperative to reduce sugar and control sugar. With the rapid rise of the concept of "sugar-free", Yuanqi Forest is valued at 14 billion yuan in 4 years, which sets off a "sweet revolution" in the beverage industry. Subsequently, new beverage brands such as Xicha and Naisue, as well as traditional beverage leaders such as Yili, Nestle and Nongfu Spring, have entered the game. Sugar-free drinks with labels such as "0 sugar" and "0 calorie" have flooded supermarket and convenience store shelves, become a popular lifestyle on social media platforms.
According to the consulting report, the market size of sugar-free drinks increased from 1.66 billion yuan in 2014 to 11.78 billion yuan in 2020, a seven-fold increase compared with 2014. The market will increase to 22.74 billion yuan in 2025, doubling its size in five years. In 2027, the market will continue to climb to 27.6 billion yuan.
Market size of sugar-free beverage (100 million yuan)
02 Sugar-free and sugar-free foods
When sugar-free and sugar reduction programs are widely promoted, it also brings some challenges to enterprises:
1) Challenges in flavor and taste. Most sugar substitutes are quite different from sucrose in flavor. The first requirement for food for the tricky Chinese diners is "delicious" and "good to drink".
2) The challenge of ingredients. More and more consumers begin to pay attention to product labels, and whether sugar substitute is natural has become one of the factors they care most about;
3) Emotional challenges, lack of sugary foods, feeling less happy than before, feeling depressed.
