With the continuous growth of residents' income, the food ingredients industry will continue to maintain a stable and healthy development trend. Consumers pay more and more attention to food safety, market concentration will continue to improve, enterprise scale operation has become an inevitable trend of industry development. In the future, the food ingredients industry has a broad market prospect, and functional food is on the rise. Consumers will pay more and more attention to nutrition ingredients and functional ingredients, and the big health trend of the food industry will be more prominent.
01 sugar reduction and salt reduction are accelerated
Drinks and yogurts labeled "0 sucrose" are crowding the shelves and popping up on content and social media platforms. In addition to "zero sugar," the "sugar-free" craze is also growing, with substitute sugar giving diet drinks a balance between sweetness and health.
02 Edible beauty products
Oral beauty foods and health supplements are becoming a new choice for beauty lovers. At present, its supplements include the targeted intake concept featuring nicotinamide, collagen peptide, sodium hyaluronate, antioxidants such as vitamin C, astaxanthin, etc., and the concept of internal tonics and tonics featuring the addition of medical-food homology ingredients such as Ejiao. And in 2021, as sodium hyaluronate is officially approved as a new food ingredient, oral beauty may usher in a new opportunity. Sodium hyaluronate, known to consumers as "punch" into the face, will also appear in dairy products, drinks, sweets and other forms of daily consumption in the future.
03 Probiotics upgrade
In 2020, probiotics are back in the spotlight for their potential value in immune health. In China, two important changes have taken place in the category of probiotics. First, the category of probiotics products is gradually expanding. Probiotics products are no longer simply limited to the form of solid drinks and yogurt, but are also applied to drinks, crystal balls and nut snacks, and will appear in daily food consumption in more diversified forms. Second, the main function of probiotics is broadening, no longer just claiming that the gut is good, and the new product claims also appear more segmentation direction.
04 Immunity "food" generation
According to the Innova2020 consumer survey, 60% of consumers worldwide are becoming more active in finding foods and beverages that support their immune health. Fifty-four percent of consumers said that because of the pandemic, they have invested time in educating themselves on ingredients and methods to enhance immune health. Among them, foods rich in vitamins, minerals, antioxidants and so on are valued by consumers.
A balanced daily diet is an important factor to enhance immunity. It is necessary to ensure the intake of diversified and nutrient-dense foods. Proteins are essential in the fight against the disease. Dr. Zhang Wenhong once mentioned that the breakfast should not drink white porridge (refers to the white porridge without adding other food), the formation of antibodies also need more protein, to drink more milk and eggs. In the past year, there has been a growing number of high-protein foods in China, such as Yili 5G high-protein yogurt and high-protein snacks such as chickpea puffs.
05 Sleep Economy
Sleep-focused products on the market, such as GABA and L-theanine, are the main hot functional ingredients. Melatonin is also boosted by a large population of sleep disorders.
06 Soothe the Soul
As the pace of life and work pressure increase significantly, the World Health Organization has included mental illness in the five major chronic non-communicable diseases, and mental health issues have received great attention. In addition to snack foods such as potato chips and spicy foods, other foods with functional ingredients related to mood are also emerging. Last year, kamunin, an anti-anxiety plant-based drink; A recent study in the United Kingdom found that dark chocolate can also help reduce mood, possibly due to higher levels of flavonoids.
07 Vegetable protein
Plant-based proteins have been at the forefront of the food and beverage industry over the past year. It is predicted that by 2040, 25% of the world's meat will be plant-based protein based on plant-based alternatives. At present, the raw materials of plant meat are mainly soybean protein and pea protein, but the sources of plant protein can be more abundant. Microalgae, chickpea, coconut, mung bean and broad bean are also considered as the potential sources of plant protein. Us brand Peggs, for example, has introduced chickpea based plant-based eggs.
According to Innova's latest top 10 Trends in the Global Food and Beverage Industry 2021, "tailor-made" will be one of the trends in the global food industry, and this trend is already reflected in nutrition customization. With the deepening of people's cognition and upgrading of consumption, the previous "average" nutrition solutions can no longer meet people's requirements, and customized nutrition has been pushed to the fore.
